The name ‘denim’ is thought to be derived from the French term for a cotton fabric called “Serge de Nimes” and date back to the 17th Century when it was first used in sailors’ work trousers.

Valued for its durable washing properties it then became the essential wear of American cowboys and Gold Rush miners of the 19th Century. More recently it has been associated with 1950′s teenage rebellion as worn by the likes of James Dean, and has continued to embody the whole youth spirit to this day.

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