Singer Adam Levine launch two new scents featuring microphone-inspired bottles. For the campaign, the Maroon 5 frontman was photographed by talented Terry Richardson.
“I didn’t want it to be another bullshit celebrity fragrance that I was hocking, that I didn’t believe in,” he told WWD. “At the end of the day, I can definitely say I wanted to change the perception of that. On paper, I’m not a fan of the [genre], but I got excited having conversations with ID Perfumes.” The fragrance line will be available first in Macy’s department stores at the end of this month.