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ADD Campaign: Saatchi & Saatchi Romania: The Lovemarks Tattoo

Fine illustrations, and graphic effects in this campaign signed by Saatchi & Saatchi, Romania.

Bucharest – For the recent “Noaptea Agentiilor” (Long Night of the Agencies), Saatchi & Saatchi Romania organized a special event for all those who wanted to get to know the agency and the people behind the ideas.

The team created posters that clearly emphasized that Saatchi & Saatchi Romania is the Lovemarks Company. The invitation was sent out to industry people, media journalists, partners and clients, and around 300 guests were welcomed by the Saatchi & Saatchi team at their offices in Bucharest.

DJ music, live performances (Drum Master Chi Pah), henna tattoos, brand activations with Poi Performance, and a Daring Tree for Milka were all flavours of the event hosted by Saatchi & Saatchi Romania. All guests were dared to name their own lovemarks, with some even going so far as to have it tattooed.

Saatchi & Saatchi

Creative Director: Johan Ohlson  /  Art Director: Bogdan Vintila  / Copywriter: Andrei Nica  / Senior Account Manager: Ioana Hurdubelea  / Sr. Account Executive: Madalina Floria  Account Executive: Cristina Alexandru  / Prepress Manager: Dan Butoi  /  Corporate Communication Manager: Corina Pisc


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