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Adidas SLVR Autumn Winter 2011/2012 Campaign Lookbook + Film

Photographed and filmed Willy Vanderperre and styled by Jay Massacret, adidas SLVR has redefined casual wear as smart, sleek, and effortlessly elegant, carving out a niche for innovative pieces that match the pace of 21st-century lives.

This current campaign builds on the collection inspiration of space travel. It visualizes the brand’s futuristic vision, which combines both technology and luxury, in a strong and dramatic campaign. The series of different layouts communicate the scope of the brand — effortless elegance to stylish function; tailored silhouettes to casual wear — by combining two opposing looks in one visual layout.

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