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Volkswagen’s stylish new Golf GTI Adidas edition promises to stitch up the hot-hatch market

The Golf GTI has earned new stripes. The three famous ones of leading sports brand Adidas.

Volkswagen has teamed up with its fellow German company to produce a sportier-looking GTI – the Volkswagen Golf GTI Adidas.

The new Adidas model was unveiled at the annual GTI meet-up in Wörthersee, Austria. It’s essentially a run-of-the-mill Golf GTI wearing a sporty new tracksuit – the limited edition model features a range of cosmetic changes.

The outside of the car features a newly designed set of 18-inch wheels, as well as bi-xenon headlights that peer around corners and LED tail-lights as standard. There’s also a special edition Adidas badge on the door pillar.

Inside there’s a set of new body-hugging front sports seats trimmed with Adidas’s patented ‘three stripes’, which fit into a cabin featuring lots of red highlights and stitching. There’s also a nifty golf-ball-inspired gearlever (harking back to the original Golf) for the DSG (dual-clutch transmission) models.

The Golf GTI Adidas will be available with both the aforementioned DSG and six-speed manual transmissions and is powered by the same 155kW 2.0-litre turbocharged engine as the regular GTI.

Volkswagen isn’t commenting on whether the GTI Adidas will make it to Australia, but reports following its unveiling at Worthersee claimed the car would be on sale in Australia sometime after June.

If those rumours are to be believed, Australians can expect a limited number of GTI Adidas models, which will likely attract a slight premium over the current GTI range which starts at $38,990 for the three-door manual, with the five-door stick-shift model starting at $40,490.

Wörthersee has been the gathering place of Volkswagen GTI fans since 1982. The five-day event showcases owners’ cars, as well as giving the GTI brethren the first look at new limited edition models and concept cars. (

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