Adoptable Pit Bulls show a softer side for Sophie Gamand’s flower power series.
America euthanizes upwards of 1,000,000 pit bulls every year – a startling statistic. The breed falls victim to generalization and prejudice that associates them with violence, making them ‘disposable’ dogs to many unfit owners. For the series ‘flower power’, french photographer Sophie Gamand aims to soften the impression of pits, and challenge the way people look at and treat them by donning them in colorful crowns of greenery and blooms.
All of the models from the series are shelter pit bulls who were waiting for adoption at the time of the photograph (many of them still are). ”I realized pit bulls were always portrayed in very urban, gritty photographs,’ gamand says. ‘the imagery associated with these dogs is often harsh, very contrasted, conveying the idea of them being tough. In my opinion, this feeds the myth that these dogs are dormant psychopaths. so I decided to take the other route and portray them like hippies, soft fairy-tale-inspired characters, feminine and dreamy. the idea of flower power blossomed.”