”It is hard to go home and realize you are safer outside.”
”Some women look for the man of their dreams but end up finding their worst nightmare.”
I think this campaign very interesting. The illustrations give a certain lightness in a very serious matter that are commonly used strong images and shocking.
Advertising Agency: Paz Comunicação Estratégica, São Paulo, Brazil
Creative Director: Leonardo Parnes / Art Directors: Rafael Gomes, Marcello Celli / Copywriters: Leonardo Parnes, Alexandre Henrique
Illustrator: Conrad Roset / Planner: Einhart Jácome da Paz / Executive Account: Alexandra Raffa / Published: December 2011