”It is hard to go home and realize you are safer outside.”

”If violence against women is a crime, how come she is the one still trapped?”

”Some women look for the man of their dreams but end up finding their worst nightmare.”

I think this campaign very interesting. The illustrations give a certain lightness in a very serious matter that are commonly used strong images and shocking.

Advertising Agency: Paz Comunicação Estratégica, São Paulo, Brazil

Creative Director: Leonardo Parnes  /  Art Directors: Rafael Gomes, Marcello Celli /  Copywriters: Leonardo Parnes, Alexandre Henrique

Illustrator: Conrad Roset  /  Planner: Einhart Jácome da Paz  /  Executive Account: Alexandra Raffa  /  Published: December 2011