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Advertising Campaign: John Galliano Spring/Summer 2012

 

It’s been nearly a year since the departure of John Galliano from his eponymous line and for Bill Gaytten, Galliano’s new Creative Director, the challenge of taking over the reigns has met tepid reaction. The SS12 menswear collection is Gaytten’s first collection as the new director and though the collection itself left us a bit on the fence, the campaign with Benjamin Eidem is quite interesting. The sometimes dark and brooding Galliano campaigns are gone, instead, Sebastian Kim captures Benjamin in a floral shirt lounging in a vintage car. It’s a departure for the brand but we quite like the result. Source hommemode.com

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