Keep your eyes peel gents.
From Australia to London Town.
Australian style with a twist – Raw Modernity. Effortless & Chic. For the cool kids, taste makers & creative types. Fast making its mark here and overseas… It’s Antipodium Mens Wear
All exclusively designed, from printed techno floral & moth prints evoking a whim-sic nature to layer upon layer textures – think raised rubber polka dots, raw marble effect prints and light suede finishes in the richest browns on the best feeling cottons.
Add rustic blacks, earth tones, rich burgundies, and soft pinks to their mainstay silhouette – With beautiful fits and finishes, you have a label that screams out for attention. Not of vulgarity but that effortless contemporary cool.
It is all about the details both near and afar.
This season see the cool kids and creative types add raw edged slightly western style that you can’t help feel like its been inspired by Johnny Cash / West World… colours such as tobacco, sand, and dark chocolate browns see in this season’s GOODBYE HORSES collection.
ANT!PODIUM - Behind the scenes of the A/W 2011 ‘Goodbye Horses’ look book shoot, February 5, 2011
Film: Jock Thompson / Creative Director: Geoffrey J. Finch / Stylist: Vanessa Coyle / Art Direction: Blanket London / Photographer: Aj Numan /
Hair: Lyndell Mansfield at CLM / Makeup: Mel Arter at CLM / Casting: Rosie Vogel / Models: Alina at Next & Curtis Ward at FM
Cool street / creative types and western appeal. Juxtaposition much?
You’ll discover whether on-the-mark or creating trends, each piece somehow will manage to transcend from season to season. Making what will be much worn and much loved wardrobe.
The brand describes itself as – a contemporary aesthetic peppered with capricious steals from pop culture, mixed with a laid back / natural appeal that’s quintessentially Australian.
Perhaps a beautiful juxtaposition, the brand describes “It may be at the heart of East London design, but there’s a natural pragmatism here, a realness that is an essential part of the brand”
Click here to see the entire lookbook.
Written by Dion Kim exclusively for the creativeboysclub.