“People meet in architecture” – that is the motto of the 12th Venice Architecture Biennale that will be taking place from 29 August to 21 November 2010. For 75 years, the people at SALEWA have been creating significant, innovative and functional products, and the resulting SALEWA brand architecture is consistent and sustainable. The company is both proud and pleased to have its new headquarters nominated for a prize in the “work in progress” category.
Bolzano (IT), August 2010 – Rigorously tailoring form, colour and function to the needs of the target group – the mountain sports brand SALEWA has been following this philosophy since its establishment in 1935. “It is our philosophy that quality and style should be expressed in everything that makes the brand visible, audible and tangible – in other words, liveable,” says Reiner Gerstner, Brand and Marketing Director. “It is a philosophy that is equally evident in our new headquarters.”
With its exceptional height of nearly 50 metres, SALEWA’s new headquarters in Bolzano – scheduled for completion in the first quarter of 2011 – will be far more than a modern, functional building. Designed by Cino Zucchi and Park Associati of Milan, it is a symbol of healthy and sustainable development in the field of mountain sports, as well as proof that a modern brand can retain its family character and strong ties to its home region while being oriented to the future and powered by innovation.
This means it meets the essential criteria of the 12th Venice Architecture Biennale, where outstanding projects from around the world in the fields of contemporary architecture, engineering and art will be presented from 29 August to 21 November 2010. These exhibits are united by a vision of architecture as a civilian art that adapts to reality and humankind, one which is able to supply solutions for a society living in a state of constant change and uncertainty. The architecture here should be provocative while also encouraging the belief that contemporary spaces will be lived with greater attentiveness. SALEWA’s headquarters can be found at the Italian pavilion under the supervision of Luca Molinari.
“We are striving to provide people with an attractive, pleasant and flexible space for movement and personal development,” says Gerstner, a true visionary. “That can be in the form of a functional jacket for the first ascent of a north face or an office overlooking the rooftops of Bolzano.”
With a total construction volume of more than 350,000 m³, it is one of the biggest construction projects in South Tyrol, and will be home to a whole range of business fields and activities concerning people, mountains, design and innovation. International marketing and administration will be based here, as well the company’s own research centre for product development, fully automated warehouse system, public parking facility, in-house kindergarten and Italy’s largest climbing hall with a climbing area of 2,000 m2 and more than 90 climbing routes / source salewa.com