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Audi Q5 Advertising Campaign by DDB, Spain

Audi incorporates in the new Audi Q5 these driving assistance technologies: Audi active lane assist, Audi side assist and Audi adaptive cruise control. These systems make this Audi SUV a leader in the safety and comfort arena. Each of those driving assistance technologies give shape to the claim of the launching campaign of the new model: “You’ll never drive alone”.

Advertising Agency: DDB, Spain

General Creative Director: José María Roca de Vinyals  /  Executive Creative Director: Fernando Barbella /  Creative Directors: Alejandro Arriagada, Jaume Badia

Art Director: Fernando Alcazar /  Copywriter: Xavi Gimeno /  Illustrator: Diestro /  Photographer: Anke Luckmann /  Published: October 2012

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