Audi incorporates in the new Audi Q5 these driving assistance technologies: Audi active lane assist, Audi side assist and Audi adaptive cruise control. These systems make this Audi SUV a leader in the safety and comfort arena. Each of those driving assistance technologies give shape to the claim of the launching campaign of the new model: “You’ll never drive alone”.
Advertising Agency: DDB, Spain
General Creative Director: José María Roca de Vinyals / Executive Creative Director: Fernando Barbella / Creative Directors: Alejandro Arriagada, Jaume Badia
Art Director: Fernando Alcazar / Copywriter: Xavi Gimeno / Illustrator: Diestro / Photographer: Anke Luckmann / Published: October 2012