This is a campaign that says male grooming isn’t just for Derek Zoolander, but for the ordinary man on the street. Its insight draws on the fact that inside every male, there is a hairy, unkempt, animal clawing to get out. And that’s a beast that needs taming.
Advertising Agency: 180 Amsterdam, Netherlands / Executive Creative Director: Al Moseley / Creative Director: Galen Graham / Art Director: Victor Monclus
Copywriter: Will Lowe / Account Directors: Iona Ratcliffe, Stephen Corlett / Producers: Emma Pirie, Pamela Prior