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Created in 1977 by Stephane Raynor, Boy London is an iconic British institution. Often Copied, it remains the leader or the most influential trends.

From punks and romantics to club kids and fashinistas. Everybody wore Boy. From Andy Wharol to Boy George, From The Pet Shop boys, to Madonna.

Now, at the beginning of a new decade, BOY reaffirms it’s position as one of London’s most important youth brands with a new generation defining it’s future identity.

Some Boy London Products are available on urban Outfitters !

Recently they teamed up with Long Clothing to bring you a new exciting collection and it’s going to be the first BOY event in over 25 years from the iconic fashion label responsible for some of the most influential trends since the 80′s!!  The three new collaborative T-shirts are now available.

Written by Cyrielle Agullo (Paris / London)  for creativeboysclub.

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