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Bruce Weber for Giorgio Armani

American fashion photographer Bruce Weber has shot a new film for Giorgio Armani’s classic Acqua di Giò Essenza fragrance from 1996. The scent is a slightly more intense version of the original fragrance, which was inspired by Armani’s current home – the Mediterranean island of Pantelleria.  The film captures the essence of island living – the ocean – as well as the region’s scorching heat, brought over from nearby Africa.

Watch the video below:

“The idea was to capture, in my own way, that Mediterranean feel,” explains the photographer. “The connection to water, the sea, and bodily freedom on a beach.” (NOWNESS)

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