Burberry announces the launch of Burberry Body – its most sensual women’s fragrance to date. British actress Rosie Huntington-Whiteley is the first Burberry Body fronting the fragrance’s multimedia ad campaign.
The campaign directed by Christopher Bailey, features Rosie Huntington-Whiteley wearing only a rose gold satin trench coat and the scent.
Burberry Body will be launched through dynamic offline and online activity, innovative digital events and highly visible, disruptive communication combining tradition and technology. Burberry will create a portfolio of “Burberry bodies” shot by Mario Testino.
Burberry Body launches in over 150 countries from 1 September 2011 with further details of the innovative bottle, fragrance and scent all being revealed over the coming weeks. source lab daily