With a content packed with fashion, luxury, lifestyle and much inspiration in Brazil. Here is the Catarina.
Fashion editorial ”DENIM PRÊT-A-PORTER”
Photographer: Hugo Toni / Assistant Photographer: Lucas Fonseca / Stylist: Henrique Tank / Producer: Felipe Miguele / Hair and Make-up: Helder Rodrigues / Models: Camila Mingori (WAY) and Pedro Nobrega (WAY)
Catarina – southern Brazil’s creative lab
Much like Manhattan, Florianopolis – the capital city of Santa Catarina, located in southern Brazil – is set on an island. People from all over the world are fascinated by the town’s exquisite beaches, interesting history, rich culture and exciting nightlife, which moved Florianopolis to the top of the best tourist destinations in 2011. But for those who live there all year long, the city offers a unique perspective on art, fashion and design. That is why Florianopolis is home to Catarina Creative Collective.
The company specializes in fashion and behavioral trends and has published one of the most influential Brazilian fashion magazines, Catarina Mag, since 2005, gaining national and international acclaim. Last year, the Creative Collective compiled its extensive research and published “More Than Trends”, a guide to future consumer trends involving art, music, fashion and behavior around the world.
Catarina Creative Collective is also in charge of Sul Fashion Week, the only Brazilian fashion event that encourages the participation of international designers. In 2011, the label Zazo & Brull from Barcelona showcased their work for the first time in Brazil during the fashion week. These initiatives are what impulse the company’s growth and worldwide recognition.