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CBC Interview: Paulo Peixoto the founder of Brutal Produções

CBC: Who is Paulo Peixoto? The man, not the videographer.

PP: It’s hard to talk about ourselves, isn’t it? Well, Paulo Peixoto is a mix. If I could, I’d define myself as a being which evolves in itself. I’m 8 AND 80! I notice strength and delicacy in my personality and value the simple gestures in life. Kind, fun and authentic people delight me. I have a strong connection with my own God, what gives me a deeper vision of life, my missions and deeds. I believe everything in life is possible, and value the truth and kindness. I’m a person who prefers believing than doubting and who fights for and only for what I believe. At the moment I’m waiting for the aliens to visit us. (laugh)

VERANO

CBC: At what point in your life did you discover your passion for videos?

 PP: The moment I realized that earning a living with music would be harder (laughs). Music is my biggest passion, what burns me inside. I was born in a music loving family, my dad used to play the drums, my mum a little piano and my brothers still make music. I was lulled to sleep with Black Sabbath, Led Zeppelin and Beatles. Later I discovered that the audio visual was also something constant in my life. As a child my dad was always with a handcam and we used to film silly and fun videos. As I’ve grown up, I got closer to video making and saw a possibility of expressing my art and creativity in it. That’s what I do today, though music is in second plan, for a while.

 REGINA SALOMÃO · INVERNO 2013 ESTÚDIO

CBC: You work with production and direction from the beginning of your career?

PP: In the begging we do a bit of everything, right? Nowadays I try to share all duties, especially because I love my colleagues works and talents. One never gets to the top alone.

BLACK SUN

CBC: Everyone thinks that the life of those who work with art, it is pure fun, is this true?

PP: Well I guess we laugh as not to cry. (joke) I guess having fun is part of enjoying what you do, loving your job. We work hard, art is a bland of technique, aesthetics, feeling, communication. After it’s done is like a new born child. That’s what gives us pleasure and the feeling of “can’t get enough of it”.

 RODRIGO FRAGA • DOUBLE FACE

CBC: What was the hardest video you directed? Any funny stories to tell us?

PP: I can’t tell you precisely the hardest job, as each of them is a new challenge. There’s always some situation which can be either tragic or comical, depending in the mood of those involved. Because is natural, it can’t be planned. I always try to keep a good mood in the recordings. I love working with friends (clients, models, actors, colleagues) because we always burst in laughs over these situations, without losing the professionalism.

 AMANDA GROSSI • MONOCEROS

CBC: Work versus commercial art work. You have a different approach and it feels more confident?

PP: The approach is different but it depends on the client and the purpose. In an art work I can sometimes be contradictory, which I love, I can risk on the soundtrack, on takes, on the editing. In the commercial work, though it’s more limited, I always try to make my mark and innovate.

THEREZA EME • IN(CORPO)RAÇÃO

CBC: Inspiration can be away and at the same time very close, where does your inspiration come from?

PP: It is exactly this way! Sometimes it comes from something nothing related to the final product, sometimes it comes from something closer to the result. But generally there’s a starting point: either esthetic, a new language which I want to experiment or even a message I want to come across.

ANJUUM • NOIR

CBC: We believe that music really inspires fashion and connects people around the world. So tell us, what’s currently playing on your headphones?

PP: Honestly I need some update! I’ve been too busy to research new tunes and whenever in need I ask some DJ friends for indication, search iPods or naturally someone introduces me something which has a lot to do with my work. I’ve been at fault in this aspect and also miss it. Lately, on my headphones, I’ve listened to some rock and rap/rip hop/black music (which I love) or electronic music at the gym, only!

BUTIC BARDOT · MOVE ON

Check : vimeo.com/brutalproducoes  The art of Paulo Peixoto.

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