Looking at these smartly designed plaid-clad condoms by Sir Richard’s, a new U.S. condom start-up, one can’t help but wonder if rates of condom wearing would rise if condom companies made an effort to make condom boxes a little less tacky and a lot more tasteful.

Singapore’s attitudes towards sex may be progressing at considerable speed, but condom packaging hasn’t kept in step especially when it comes to a new sexually active generation. Obsessed with style and image,  their tastemaking buying habits extend to just about everything they purchase — from couture to condoms.

A cursory glance at the condom display at your local convenience store is akin to stumbling upon the MySpace page of a 12-year old. Picking up a holographic box dressed in jarring colour combinations and printed with ostentatious or “playful” font makes one feel cheap, not chic.

That’s where Sir Richard’s comes in.

Buying a Condom Should Be Cool, Not Embarrassing .

Sir Richard’s was founded in Boulder, Colorado by Matthew Gerson and a group of like-minded friends who believe that buying a condom should be cool instead of embarrassing and choosing to be safe should make you feel good about yourself . By Xu Ci En / augustman