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Custom Tiret Watch For Usher, With Usher

Usher Buys $250,000 Diamond Encrusted Tiret Watch Made With His Image

Hip-hop musical artist Usher commissioned a special one of a kind watch from New York based jeweler and watch maker Tiret. The Usher watch has an oblong oval shaped case (in an undisclosed material that is likely gold) with a diamond designed portrait of Usher on the dial. Containing two Swiss ETA chronograph quartz movements, the watch technically can tell the time in two places. Given the lack of indicators the chronograph mechanisms are more or less worthless, but the point of this pieces is giving Usher the ability to look at himself as though he were made up of diamonds. How many people really get that privilege?

Using all natural stones, the watch has almost 10 carats of diamonds on it and 1106 stones all over the watch. Look at the size of the diamonds on the bezel! Diamonds include white as well as naturally yellow diamonds. Tiret says that the watch was recently featured in a diamond exhibit at the Natural History Museum in London – where other high-end diamond decorated watches were displayed. While not mechanically complex, the special Tired watch for Usher is an interesting look into the life of Usher, and at the types of products that Tiret makes. According to them, the brand only makes custom timepieces and jewelry at this time. Usher is said to have paid $250,000 for the bespoke timepiece.

Usher, a known owner of several watches, does not claim to be a serious watch enthusiast. He prefers the showiness of timepieces as well as the jewelry component. Actually, given many of the watches that Usher has, this Tiret is of the most showy. Usher seems to prefer more classic mechanical timepieces with a masculine edge to them. The box that Tired supplied the Usher watch in doubles as a humidor for 78 cigars and also has a motif of Usher’s face on it.

by Ariel Adams / luxist

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