Proving his selling power as a brand, David Beckham has been nothing short of fantastic. Recently the soccer star traveled to london for the launch of the United for Wildlife campaign at Google Town Hall. Partnering with Prince William, Beckham kicks off a social media campaign, #WhoseSideAreYouOn, asking people if they are on the side of endangered species or those who kill them. Beckham shared, “Together we can stop the trade that is killing our wildlife. And we have to be effective and determined, because it’s beginning to look as though ours is the last generation with the chance of stopping it. Believe me, we can make the critical difference.”
For more information on this beautiful project, access the site unitedforwildlife.org
The Virunga Crisis (warning: graphic imagery)
The brave rangers of Virunga National Park in the Democratic Republic of the Congo, risk their lives every day to protect the park and its wildlife.