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David Beckham Launches Instinct Gold Edition Fragrance, Stars in New Campaign

When he’s not collaborating with H&M, David Beckham is the personal brand behind a successful Coty fragrance. WWD reports that Beckham’s fragrances outperform stars like Beyoncé, Katy Perry and Jennifer Lopez. In celebration of the Instinct’s 10 year anniversary, a limited edition Instinct Gold will be released. While the March 2015 launch won’t include the United States, Beckham’s upcoming Blockbuster fragrance, which is set for a summer release, should make it stateside.

David Beckham shot by fashion photographer Craig McDean

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