In January 2012, Diesel founder Renzo Rosso and EDUN founders Ali Hewson and Bono travelled to Uganda and Mali, where they shared their love of the continent and toured each other’s programs: Diesel’s Only The Brave Foundation project in Dioro, Mali and EDUN’s Conservation Cotton Initiative (CCI) in Uganda. The experience was the catalyst for them to join forces to further apparel trade and development in Africa with a co-branded, co-designed collection.
Is really a good initiative. All board members of fashion companies should watch this. What an inspiration they are as entrepreneurs, humanitarians, and people…Ali is beautiful and incredibly intelligent no wonder Bono has stuck with her!