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DIESEL Spring/Summer 2014 campaign

Nicola Formichetti’s vision as Artistic Director of Diesel continues to evolve with the campaign for Spring/Summer 2014. Building upon the viral and groundbreaking FW13 #DIESELREBOOT campaign, we scoured the globe for gangs, cliques, families, and tribes in order to find creative microcultures that represent the bravery and ingenuity of the Diesel brand. When put together as groups, the chemistry between the diverse cast helped manifest iconic portraits of style gangs: bikers, cyberpunks, Asian stars, icy blondes, Japanese street-style teens. Disparate backgrounds united by strong points of views led us instinctively to the phrase “WE ARE CONNECTED” – the tagline for the campaign.

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