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Exclusive Interview: Orri Henrisson AW12 (SS12 northern hemisphere) “City Of Brotherly Love”

Who’s Orri Henrisson?

Orri Henrisson is a menswear brand started by Henry Ng (designer and creative director). It is based in Melbourne, Australia but has a huge international following due to its global relevance in terms of creative direction. The name itself was my beagle’s name and it’s a little tribute to him.

How did you realize you wanted to work in fashion?

I never studied fashion and never really considered fashion as a career. It just happened. I started the label back when I couldn’t find anything I like. Melbourne has a very black aesthetic which is depressing. Fashion to me is about looking classy, relevant, sexy and  still having fun but I just wasn’t finding any menswear here that I thought was exciting. That’s how the label came about.

What inspires you in the world we live in today?

I am huge fan of architecture, interior design, graphic design, photography and music. I always find inspiration from these medium. A few of the collections have been named after song titles, and the way colours and material-mixing in architecture and interior design work always find themselves into the collections as well.

How do you see the global fashion market right now?

Online publications and e-commerce have really allowed consumers to become very savvy. Because of this re-education in fashion, a lot of them are also picky in what brands they like and what they buy. People are buying investment pieces and luxury products more so than ever rather than on-trend, disposable products and Orri Henrisson is definitely a brand for the savvy clientele who wants more than 5-minute fashion ware.

 

We believe that music really inspires fashion. So tell us, which currently plays in his headphones?

Drake “Take Care”, School Of Seven Bells “Ghostory”, Air “Le Voyage Dans La Lune” and I revisit a lot of 90s albums like Nine Inch Nails “The Downward Spiral”, Bjork “Post”, Radiohead “The Bends”, Slowdive “Souvlaki Space Station”, Spiritualized “Lazer Guided Melodies”. And I am really looking forward to Madonna “MDNA”. It will be such a fun party album and I really think people should just chill out and dance!

 

AW12 (SS12 northern hemisphere) “City Of Brotherly Love”

Menswear label Orri Henrisson chalks up another innovative campaign for their  AW12 (SS12 northern hemisphere) collection, “City Of Brotherly Love”.  Shot by the talented Manouri Peiris, this is the second season that designer Henry Ng has worked with Peiris to achieve this “jigsaw puzzle” tableau. Peiris’ attention to details and keen awareness has encapsulated the uncompromising philosophy of Ng’s designs and vision.

Ng also chose to work with model, Samuel Walter, for the second season. Walter reflects the youthful spirit, refined style and clean lines of Orri Henrisson’s ethos.  The campaign was styled and finished with post-production by Ng. The layering/flying garment styling and “jigsaw puzzle” treatment evoke the notion that fashion is not to be taken too seriously and also accentuate Orri Henrisson’s distinctive style and strength.

Ng’s label has been called ‘one of the most promising emerging menswear designers in the country and with a number of high-profile stockists placing orders for his collection, things are about to get a whole lot more promising.

Photographer: Manouri Peiris  /  Post Production: Henry Ng  / Model: Samuel Walter

web store  /  orrihenrisson.com

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