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Fashion Business: Patrick Robinson Is Now the Creative Director of Armani Exchange

”When we interviewed Patrick Robinson about Paskho, the oddly-named sportswear line he just launched on Kickstarter, we asked if he’d ever consider designing for a big brand again (his last gig was creative director at Gap). His response? “Never say never.”

Oh, Patrick. Considering he told us that exactly one week ago, he likely already knew that he would be joining Armani Exchange as creative director, as WWD just announced. His responsibilities will “range from product development to providing creative direction in marketing areas.”

Yep, for the first time, there’s a name (other than Giorgio Armani) behind the diffusion line. It’s not entirely shocking–Robinson was the design director at Giorgio Armani for four years in the ’90s, during which time he made the company’s “Collezioni” line profitable. Additionally, the gig will likely provide a steadier and heftier income than Paskho.

Still, we’re a little surprised he opted to join such a commercial brand when he was believed to be “too high fashion” for Gap. Armani Exchange is a little edgier, though–and may be trying to go in an hipper direction given its recent efforts like collaborations with Rihanna and tie-ins with Nylon and Coachella. Perhaps the brand is about to become legitimately cool? Who knows? One thing’s for sure, though: Patrick Robinson is back. Thanks to Dhani Mau and fashionista.com for the news.

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