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”For People Who Loves Denim” Meltin’Pot Fall/winter 2011/12

We always had a weakness for good Italian jeanswear brands, so if like us, you enjoy a good denim, you’ll love this news.

The Fall Winter 2011 season for Meltin’Pot will embrace and celebrate some important changes both to the collection, that will be unveiled at Bread and Butter but also to the overall communications strategy together with a new retail project. The start of this com- prehensive strategic brand evolution, which began with the launch of the first Meltin’Pot MP001 jean back in 2009 will really start to take shape from this season on and will set a precedence for the new look Meltin’Pot of the future.

Meltin’Pot MP001 Men’s collection: It’s about being yourself, but better….

From this season and moving onwards the success story of MP001 will influence the entire range and become the leading design role model for the both male and female collections, becoming the actual” MELTIN’POT collection”.

The tough edged theme behind the collection is the modern reinterpretation of one of the cornerstones of the world of jeans and that is – WORKWEAR. The MP001 collection comprises jeans and chinos that have not only come in a wide range of perfect fits but are also made from new, innovative and extensively researched fabrics and in the washes that have been developed in some of the best Italian labora- tories. They are also complemented by an edited selection of tops that redefine the very concept of work wear, that has never been so up to date and modern. T shirts, jackets and knits are also rich in detail and made in the most premium of fabrics, for true aficinandos.

The Meltin’Pot collection boasts new models to the existing MP001, 2, 4.5 and 6 pants and range of models and fits. The first is MP007, a slim fit pant that features a back zip pocket detail and the new ergonomic anti-fit chino the MP011, alongside the MP009 a REGULAR SLIM fit Pant complete the basic part of the collection. Other scoops include the new models MP008 and MP010, an on- trend chino available in both satin moleskin and gabardine.

The Meltin’Pot mens’ Basic Denim Collection: Being contemporary, in a new way.

The new, innovative basic denim collection has been fully revitalized and is fully in line with MP001’s DNA: the new pocket design, and iconic MP001 markings and details derived directly from this successful MP001 capsule collection design and style, with its distincti- ve yellow stitching on the back pocket. The fits range from super slim to the new regular which is more comfortable, and all incredibly perfect.

Meltin’Pot Women’s Collection: Fit’s Like Magic!

The women’s Meltin’Pot collection has also been totally revitalized with a new back poc- ket design taken from the MP001 range, which will become the brand’s new back pocket identity for the overall Meltin’Pot range. The collection more than ever, strongly focuses on fits which are all completely new and developed to be extreme performers in terms of comfort and design, with special fabrics adaptable for each fit, making each style a success story in its own right. From the Skinny Fit to the extreme legging through to the cool new flare and push up jeans loved by women everywhere.

Great attention, as always, can been seen across this collection in terms of the vast range of quality fabrics, washes, new fabric innovations and details that feature for both men and women and the separates have never been closer to the world of denim than in this collection.

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