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Harrods Fragrance Explosion

Traditional London department store Harrods is using multimedia content from its iPad magazine application to spur perfume enthusiasts to visit the store for its “Meet the Perfumers” experience. Meet the Perfumers will showcase a selection of well-known perfumers and exclusive workshops in Harrods Beauty Halls. This month-long event from August 22 through Sept. 19 is an ideal way for Harrods to boost in-store traffic for the release of the fall 2013 fragrances.

”Harrods Fragrance Explosion”

The full-length video begins with the Harrods magazine logo and is followed by a large blossom set against a black background. Suddenly, the blossom explodes into thousands of tiny petal fragments.

See more news and download the app Harrods for Ipad in

Thanks to Melina Passari for this source of inspiration!


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