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H&M Fashion Fight Against AIDS Campaign

H&M Swedish fast fashion retailer, takes a stand against the spread of AIDS in its latest campaign to raise awareness and money to find a cure. Photographers Dan Martensen and Robert Rydberg, captures various styles from real life to this new campaign.  For every purchase of an item from H&M’s Fashion Against AIDS collection, the retailer will donate 20% of the proceeds towards AIDS research.

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