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i-D online | i-N Conversation: Carine Roitfeld

i-N Conversation: Carine Roitfeld for I-D Magazine

Fasten your seat belts as Carine Roitfeld and Stephen Gan take us on a dreamy drive with Sui He in the Mercedes-Benz S-Class spring/summer 14 campaign.

Daydreaming by a roadside, the beguiling beauty Sui He encounters the Mercedes S-Class for the first time. Instantly drawn to one another, the i-D coverstar blows the awe inspiring automobile a kiss. We fall in love too. As the two sculptural, brooding forms, cloaked in mystery play on screen, the viewer is taken on a journey of attraction and seduction. Fasten your seat belts.

At the wheel of this spring/summer 14 campaign is Carine Roitfeld – as creative director and stylist. “I love surprises and want to offer the unexpected,” explains Carine at the launch of the campaign in Berlin. “I’ve never worked with a car before. Treating four wheels as a beautiful fashion accessory.” In every sense, this is a pleasant surprise that sees the creative force confidently accelerate in yet another direction. “Following the debut of CR Fashion Book, Karl Lagerfeld paid me the ultimate compliment by saying ‘Madame Roitfeld, you surprise me because I was expecting an issue with sexy girls in chic black.’ I aim to surprise. Everything is so similar in the fashion world, so you have to strive to create something new.”  i-donline.com

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