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Inspiration: ”Aerial Ambitions” Odeur Spring/Summer 2012 Collection

Here is a wonderful lookbook for spring/summer 2012 collection by Odeur, a beautiful Swedish brand.” Aerial Ambitions” is the name of this collection, very inspiring. Odeur makes unisex clothes and they also add a scent to the clothes as a part of the brand. Most often you can recognize different brands on people but with Odeur you can also smell when someone’s wearing it! Enjoyed it very much!


Below is the video collection Spring / Summer 2011

”We are the new rich. The Odeur Spring/Summer 2011 collection is inspired by Nouveau Riche attributes. Being named Where the Shimmer Lies, the collection seeks to investigate the indulgent use of fashion often expressed by the ones struggling to show the world their newly achieved wealth.

A use of mixed bright summer colours in contrast to a more dark scale, this collection is made rich and easy by its mix of materials as well as by details of metallic copper – the new gold. A playful relationship to the silhouette, a focus on details and unexpected cuttings characterizes the unisex collection – as always.”

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