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J.FLINTSTONE F/W 2013 – Direction & Production: HEYNIEK

Talented visual artist HEYNIEK directs this video for J.Flintstone‘s Fall/Winter 2013 collection.


”We have created a world that is beyond our control and understanding, caused by the influence of technology and information overflow. Too much knowledge can be dangerous. J. Flintstone stands for a mentality that refers to the need for a simple lifestyle. It is a reaction to the increasing complexity of the information society. Be more selective in the information you take in.
It is human to not know everything. Sometimes it’s good to keep things as they are, like you see and experience them. With J. Flintstone you can hide, walk, drive and fly away…to get in touch with yourself again.”

Men Collection by Jivika Biervliet  / Credits: Design Collection: Jivika Biervliet / Direction & Production: HEYNIEK

Location: Gemeentegrotten Valkenburg

Voice over : J.C. Models : Wesley Sweet, Camiel Janssen, Pieter Smolders / Support : Roos Meurs, Noelle Morpey, Sondra Heslinga & Harry

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