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VIDEO: Jimmy Choo Spring Summer 2013

Footwear label Jimmy Choo is pushing its latest collection via a fast-paced social video that shows off the products through a couple’s glamorous lifestyle.

The short video highlights the new collection by showing shoes and accessories worn by a couple as they engage in various activities in a city. The video is being promoted through email, the label’s social media accounts and its Web site.

“This video is a nontraditional strategy of introducing Jimmy Choo’s upcoming product line as it provides an enticing way to appeal and engage with their target market. This dynamic approach provides viewers with a real-feel opportunity of connecting with these styled looks and the potential of aspiring for these featured luxury items in their future looks,” said Dalia Strum, president of Dalia Inc., New York.

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