The highly revered partnership between Reebok Classic and legendary artist Keith Haring returns with its 4th design collaboration this Fall/Winter 2014. With a strong focus on the iconic Reebok Pump, which celebrates its 25th anniversary this year, the capsule collection features updated Instapump Fury, Pump Omni Lite, Pump Court Victory, Pump Running Dual and Pump Aerobic Lite silhouettes. The collection is inspired by Haring’s infamous ‘Crack Is Wack’ mural, painted in 1986 at an abandoned handball court in NYC’s East Harlem.
Each Pump style features standout graffiti details and unique references to the mural, which has become a cultural landmark in NYC’s urban landscape. Haring’s signature bold colors, stark black outlines and intermingling cartoonish bodies feature on the mural and provide the creative foundation for the collection, updating the distinctive Pump silhouettes with a fresh and modernized aesthetic for Fall/Winter 2014.
The Reebok Classic X Keith Haring collaboration for Fall/Winter 2014 will is already available in specialty stores.