Inspired by their sporting heritage, famed French apparel label Lacoste launches “LAB” the intersection of cutting-edge design and technological innovation.

“By seeking new materials and new designs, the Lacoste Lab expands the ways in which Lacoste expresses itself and boldly takes the crocodile into fields which it has yet to venture”, explains Lacoste Design Director Christophe Pillet.

Each Lab piece is created in partnership with leading authorities in their respective fields: GPA Design executed the moto helmet in carbon, the boomerang is produced by 3B of thin birch plywood, LOOK realized the hi-tech urban performance bicycle, the soccer and rugby balls are engineered by MITRE Sports out of Tensile fabric with embroidered crocodile logos, the surfboard was shaped by J.P.Stark and engineered by NOTOX , while the skis are produced by BlackCrows. The newly branded Lacoste Lab is available exclusively at Colette in Paris and in Lacoste flagship stores worldwide.