The innovative hair stylist Luke Hersheson to inherit creative ideas from his legendary father Daniel, who is regarded across the board as one of the industry’s most respectable.
The Daniel Hersheson brand first sprang onto the fashion map during the early Nineties with the opening of its flagship Conduit Street store.
With its particular brand of stealth styling the salon quickly became a favourite with models, celebrities and press. Revolutionary products such as the first professional straightening iron soon followed before the arrival of a luxury hair spa in Harvey Nichols and then in 2006, the launch of the ultimate in accessible hair and fashion, Hersheson’s Blow Dry Bar in Topshop, Oxford Circus. At the core of the brand is an ethos which acknowledges that hairdressing is continuallly evolving and likewise the company refuses to stand still.