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Marc Jacobs is Diet Coke’s New Creative Director for 2013

Marc Jacobs will be Coca-Cola‘s creative director for its Diet Coke line in 2013. The designer will be following in the footsteps of Jean Paul Gaultier who was creative director for the soft drink in 2012

“We wanted it to be colorful and fun,” the designer said. The creations, which are scheduled to be unveiled later this month in 11 European markets including the U.K., France, Benelux and Iceland, reference iconic looks  from the ’80s, ’90s and ’00s, along with signature Jacobs motifs.

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