Less than one month ago, we reported that Pharrell Williams had signed on with Adidas for a long-term design partnership.
He followed in the footsteps of Adidas collaborators Raf Simons, Yohji Yamamoto, Stella McCartney and Rick Owens. Now, the brand is turning its attention back to fashion, announcing a partnership with British designer Mary Katrantzou.
“I’m really excited to be working with Adidas on a line of apparel and footwear,” Katrantzou told Vogue UK. “I grew up, like so many other kids around the world, wearing Adidas sneakers and I’m really excited about bringing my vision to such a global brand.”
The Queen of kaleidoscopic prints is a departure from the aforementioned crop of designers, who are all known for their clean and minimal signatures. However, Katrantzou can bring something very unique to the world of athletics.
“The collaboration between Adidas and Mary Katrantzou merges the exceptional talent of one of the most interesting designers of today and a company that embraces many different cultures from sports, pop, music and fashion,” Dirk Schoenberger, global creative director of Adidas sport style, said. “I admire Mary’s extraordinary sense of printing techniques, colours and silhouette that will bring another amazing new aesthetic to the Adidas Originals women’s collection.”
The first range in the long-term collaboration will be released in November.
Source: JULIA FRANK and vogue.com.au