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Meltin’Pot Spring Summer 2012: Tune In To Summer

We love denim, we love the summer, we love to know that there are still innovative jeanswear brands around the world. Here’s the latest news by the Italian brand Meltin’Pot.

Following on from the ‘Where Life Takes You’ FW11 campaign, Italian denim label Meltin’Pot launches its new SS12 collection with an energetic video capturing the free spirit of summer:  Tune Into Summer

Wherever you are, no matter the weather or what part of the world you live in, the summer mindset is within you. It’s like rediscovering your sun kissed pictures from last summer, and reliving those moments amongst likeminded friends. You’re instantly filled with the fun, joy and laughter of those moments. Your free spirit takes over, and you’re ready to take the world by storm.

The video showcases Meltin’Pot’s true denim colours, and oozes an everlasting summer spirit. The SS12 key looks are featured against a concert backdrop starring budding band Melomanics. With the Spring Summer 2012 collection Meltin’Pot’s exciting journey continues.

The new Meltin’Pot collection boasts fine examples of significant product development, the results of sophisticated research, which has always been part of the brand’s DNA. These accomplished aspects are highly visible not only across the celebrated MP001 Utility Section that has a continuative yet extremely innovative denim soul, developing its iconic appeal through new textures, treatments and colours, but also across the Workshop range, together with a Yacht Master Inspiration.

Original workwear designs are updated and revisited in a more than a vintage attitude: these work inspired jeans recapture the original magic of denim and the “good old days”. The Yacht Master collection is about a way of life with the look of a boyish, new, modern dandy, who moves with style and sophistication in an urban backdrop. A trailblazing pirate type who plays between city streets and exotic spots, he’s a trendsetter in versatile clothes: Jeanswear leads to sartorial experimentation.

The Meltin’Pot woman’s collection is an exclusive and ultra-feminine interpretation of the Meltin’Pot man’s denim world, perfected in fit and washes however for women and infused with cutting fashion edginess – giving an alluring appeal to the women’s collection this spring summer.

The website has a brand new look and feel for SS12, and is full of new season energy. You can tune in to Meltin’Pot from home whenever you feel like it, and with free shipping for a limited period. There is no excuse not to renew your wardrobe with some Meltin’Pot summer spirit.

Watch the video below:

That’s Rock!!! The music is very exciting!

 

Photo courtesy of Meltin’Pot

Concept & direction & creative direction: …,staat creative agency
Production / Edit / Post production: woodwork
D.O.P.: Daan Nieuwenhuijs
Music: Melomanics (melomanics.nl)

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