THIS IS NOT CLOTHING is a t-shirt art movement that celebrates and reinvents masterful artworks through photography by Jam Sutton, exhibited as a wearable canvas.
‘This Is Not Clothing’ is a juxtaposition of celebrity culture and fine art: immortalising icons of our time in a similar way to the religious iconography of the Italian Renaissance. Ranging from Surrealism to Pop Art, ‘This Is Not Clothing’ is a consumerist art movement that celebrates and reinvents masterful artworks through photography, exhibited as a wearable canvas, printed on 100% ‘Fair Wear Foundation’ cotton in Paris.
The artwork is created by brand founder, photographer Jam Sutton. Jam’s work breaks away from traditional boundaries of photography, some of his past collaborations include: Pharrell Williams, Steve Aoki, Kid Cudi, Travis Barker, will.i.am, and Steve Angello.
Through ‘This Is Not Clothing’ Jam shares his unique vision of our society by paying homage to the great artists that have shaped and influenced the history of art.