MULBERRY has opened its first store in Germany. The new boutique – located in Berlin, on the prestigious Kurfürstendamm Street – is part of the British brand’s current plan to expand into major European cities, reinforcing its identity through dedicated retail spaces.
The Berlin store was designed by British architects Universal Design Studio, who focused on “creating a connection between the store design and Mulberry’s dedication to craftsmanship”, said a spokesperson for the brand. Natural materials like timber, oak and limestone were used to provide “a welcoming and warm environment”, while acting as a subtle nod to the English countryside and Mulberry’s rural roots.
“We’re delighted to be opening our first store in Germany. We chose Berlin for the rich culture between the city’s history and its artistic heartbeat. We felt that the city’s vibrancy and energy was the ideal complement to the Mulberry brand and our own heritage of craftsmanship and creativity,” said Mulberry CEO Bruno Guillon. “Europe is still a key growth market for Mulberry, so to open a store in a strong city location like Berlin is a significant milestone for our expansion plans in this region. Over the long term, we want to see Mulberry extend its reach as a global luxury brand, known for its leather craftsmanship and English sensibility.”
To mark the brand’s debut German store, Mulberry collaborated with Berlin artist Frank Hülsbömer on a dedicated art installation and in-store space. The boutique will also stock a retail exclusive: the popular Willow Tote has been reincarnated in biscuit brown alligator – the only one of its kind in the world. Thanks to Sarah Karmali and vogue.co.uk for the news.