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New Music Video By Tiga ‘What You Need’

Directed by Cassiano Prado, the new video for Tiga’s “What You Need” is loosely based on a series of short narrative poems the musician wrote about replacing Canada’s wooded areas with green screens and weird models. Avid Tiga Story Club readers will be able to spot elements from “Livin’, Leafin’ n’ Lovin’”, “How Could You Leaf Me Here to Die” and “It’s Just a 4est 2 U (SoulDenial)”.

With regards to casting, Tiga had originally planned to be as hands-on as his hands would allow. “I had certain types in mind for the characters. I asked the director to show me The Longestshoreman. The Fish-Eating Vegetarian. The Cross-City Skier. He came back with what you actually see in the video. I said, ‘Fine. I’ve got a big softball game to worry about. You figure it out.’”

Artist: Tiga
Title: What You Need
Duration: 04’04”
Video Comissioner: John Moule
Representation: Alexa Haywood / Free Agent UK
Band Manager: Oliver Sasse
Production Company: Agile Films
Head of Music Videos: Jo Rudolphy
Director: Cassiano Prado
Director of Photography: Suzie Lavelle
Background Photography: Jane Stockdale

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