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Nixon x Selfridges

” We make the little stuff better. The stuff you have that isn’t noticed first, but can’t be ignored”

Nixon are the chilled out Californian time keepers without the weighty pretext. Nestled in their boardsport roots, Nixon have gained a reputation for working with collaborators to produce watches as ready for work as they are for play. Since founding in 1998, the brand now reaches over 45 countries where the Nixon portfolio continues to grow with a range of men and womens bags, wallets, belts, hats, tanks, tees and headphones.

”We work day and night to make the little stuff as good as it can be, so when you wear it, you feel like you’ve got a leg up on the rest of the world”

With a selection of mens watches, headphones and premium accessories from the latest collection, the exclusive pop up store will feature videos and music from the Nixon rotating art installation, ‘Nixon Art Mosh’, which is due to showcase works made by friends and team riders hailing from across the globe, exclusively for the brand. 

NIXON, SELFRIDGES, Contemporary Menswear Accessories Dept, 1st Floor, Selfridges 400 Oxford St, London W1H 6HB, 22 April – 22 May, 2011

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