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Official: Nissan introduces the Friend-ME concept. Targets the Chinese youth

A few days ago, you saw here, firsthand, the first images of the concept Friend-ME, and now here are the first official pictures of this beautiful car. This four passenger sedan is the result of the collaboration between Nissan Design China (NDC) and Nissan Global Design Center (NGDC).

The target audience of this sedan is well defined, and it’s the “Bālínghòu”. The term “Bālínghòu” is used to describe the 250 million Chinese who were born in the 80s, and Nissan aims to reach them, in particular, the male audience in their twenties.

Nothing was revealed about the engine that powers this concept, but we do know that the center console extends to the rear seats and allows the passengers in them to see the same information as the driver, but if they want, they can use their specific touchscreen for whatever they want.

Thanks to Nissan team for the news.

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