If you read our last article about the Adidas x Topshop collection, then here is something to top that. The answer is yes, it did just get better. Pharrell Williams is teaming up with Adidas, the collection is set to launch during the summer of 2014.
To give a bit of background about Mr. Williams, he is the owner of an incredible textiles company called Bionic Yarn. Imagine this, you see a couple of water bottles next time you are at the beach. Now imagine that those same bottles have been recycled and broken down from plastic to yarn. This is the yarn that companies will them use to manufacture clothes. That is Bionic Yarn.
This collaboration is a big milestone for both parties. Adidas has never before worked with someone who owns a textiles company. Get a quick glimpse of what to expect in the video below which was released from Pharrell’s YouTube channel, I Am Other.
Written by Cameron Muir / Creative Boys Club Editor in California, EUA