“Since they were this year’s favourite for the 2010 World Cup title,nothing more fair-played than posting a German brand’s new show-offmuseum finished last year in Stuttgart, Germany.
The recent years have been known for the presentation of ambitiousventures by world-wide famous manufacturers like Porsche, in spite offinancial setbacks. In 2005, a competition won by the Vienna-based architecture firm Delugan Meissl Associated Architects resulted in ‘a central draft concept as the translation of the versatile and vivid brand into the language of architecture’ according to the architects.
Although facing difficulties such as adjacent roads and railways,design strategies include cantilevered and angled volumes carefully placed in the triangular-shaped area, targeting a dynamic effect on the building. The main volume has been lifted off the ground in order to open the museum to the broad space in front of it.
Alternating the materials on the planes, architects managed to give solid, translucent and reflective aspects to the museum, like the inferior shiny surface of the main volume, reflecting the backlit translucent ceiling below it. This effect is also used in the interior, allowing interesting views of displayed cars and giving a sense of aesthetic continuity from the outside to the inside. Very impressive, or as the Germans would say: ‘sehr beeindruckend’.”
Photos by Hertha Hurnaus ( more work on your beautiful website : Hertha Hurnaus )
Arch Editor André Pinto.