”Life fast, die young” James Dean - A true Rock and Roll attitude!
About the brand.
”Work. Entertainment. Attitude. Inspiration. Amor. We are children of the W, X, Y, or any other letter that appears there. The truth is that we are crazy for news. To experiment, play and make things happen.”
”Our desire is to participate in the construction of a remixed world, where barriers no longer exist and that the internet allows us to go further. Today we are all equal. But at the same time different. We are young. And as young we print our identity in our clothes, lifestyle and consumption habits.”
”Search our place in the world and say something about it led us to create NEPHEW.”
NEPHEW is a male brand of streetwear born in Belo Horizonte – Brazil. Prints are provocative and insinuating focus of this brand, which goes against the repetitive style of local brands . Founded in 2012 by DJ Vitor Sobrinho the idea was born to fill the lack of good streetwear brands in his country. Nephew is brand new, authentic, incorporating art-works in their printed pieces. Deeply rooted in music, urban behavior, extreme sports. NEPHEW’s goal is to show young lifestyle through unique products.
NEPHEW CLOTHING – NEW COLLECTION
Video Director: Diego Bomfim – Mesmera Movies / Art Direction: Wally – We Love You Design / Photograph: Luiza Ferraz – Photo of House
Stylist: Marcelo Brasiliense / Beauty: Luiza Pace / Models: Renan Rocha e Ana Luiza Canhestro – Ford Models/MG
A NEPHEW Release Party, with the Brazilian rock band Raimundos!