The mission was to create a buzz around a new collection of young fashion designer Robert Kalinkin. The idea was to play around everyday expressions such as “Oh Jesus” to directly point both to person and clothes he or she is wearing.
Advertising Agency: AD McCann Erickson Vilnius, Lithuania
Creative Director: Jonas Valatkevicius / Art Director: Ernesta Vala / Copywriter: Audrius Puidokas / Photographer: Reda Mickeviciute
Styling: Robert Kalinkin / Design / Postproduction: Ernesta Vala, Karolis Zukas