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Social Primer For Brooks Brothers : Reversible Bow Tie Collection

Inspired by the heritage of mixing vivid patterns and colors (our legendary “Fun Shirt” is a splendid example), the Social Primer for Brooks Brothers Bow Tie Collection is yet another innovative – and playful – take on a classic.

Exclusively designed in collaboration with socialprimer.com founder K. Cooper Ray and just in time for the Summer bow tie season, the iconic Brooks Brothers bow tie has been re-imagined with a traditional, yet irreverent, perspective. Taking our own authentic fabrics, the collection features reversible styles that can create not one, but many ways to wear the bow tie.

The voice of SocialPrimer.com, “SP”, is a stickler for tradition and good manners. He reminds men to walk on the curbside of a lady and to always stand when they shake a man’s hand. SP is sometimes a dandy and always a gentleman.

Click here to see the full collection.

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