LEVI’S has teamed up with Liberty of London on a womenswear collection for spring. The classic American label has produced a selection of denim separates that feature two new Liberty prints – created exclusively for the partnership.
The partnership marks the first time that Levi’s women’s department has collaborated with another label.
“It’s been such an inspiring creative process to share our American heritage and perspective with this quintessential British brand to create a collection that is feminine and whimsical with a modern edge,” said Jenny Carlin, Levi’s senior designer.
The denim silhouettes featured in the collection were sourced from the Levi’s archive, representing some of the brand’s most popular pieces. Similarly, the garden flower prints were based on a Liberty pattern from the Seventies – redrawn with watercolour pencils and put into a repeat design – and the bandana print was based on a Pointillist painting from the Liberty archive that dates back to 1940.
“Working with the world leader in denim has opened up our print house to a new global customer,” said Ed Burstell, Liberty London managing director. “We are honoured to be the first brand Levi’s has partnered with on their women’s line and can’t wait to have the collection swinging in our store.”
The Levi’s X Liberty London collection features 15 pieces including the famous Levi’s 501 shorts, a trucker jacket, boyfriend jeans, a bustier top and a selection of accessories, with prices ranging from £75 to £210.
The collection will be available to buy exclusively at Liberty London on Regent Street from today, before landing in select Levi’s stores worldwide in early May. It will also be available to buy online at liberty.co.uk and levi.com next month. Thanks to Sarah Karmali and vogue.co.uk for the news.
