The name ‘denim’ is thought to be derived from the French term for a cotton fabric called “Serge de Nimes” and date back to the 17th Century when it was first used in sailors’ work trousers.

Valued for its durable washing properties it then became the essential wear of American cowboys and Gold Rush miners of the 19th Century. More recently it has been associated with 1950′s teenage rebellion as worn by the likes of James Dean, and has continued to embody the whole youth spirit to this day.

Click here to see a beautiful range of exclusive denim.

We always had a weakness for good Italian jeanswear brands, so if like us, you enjoy a good denim, you’ll love this news.

The Fall Winter 2011 season for Meltin’Pot will embrace and celebrate some important changes both to the collection, that will be unveiled at Bread and Butter but also to the overall communications strategy together with a new retail project. The start of this com- prehensive strategic brand evolution, which began with the launch of the first Meltin’Pot MP001 jean back in 2009 will really start to take shape from this season on and will set a precedence for the new look Meltin’Pot of the future.

Meltin’Pot MP001 Men’s collection: It’s about being yourself, but better….

From this season and moving onwards the success story of MP001 will influence the entire range and become the leading design role model for the both male and female collections, becoming the actual” MELTIN’POT collection”.

The tough edged theme behind the collection is the modern reinterpretation of one of the cornerstones of the world of jeans and that is – WORKWEAR. The MP001 collection comprises jeans and chinos that have not only come in a wide range of perfect fits but are also made from new, innovative and extensively researched fabrics and in the washes that have been developed in some of the best Italian labora- tories. They are also complemented by an edited selection of tops that redefine the very concept of work wear, that has never been so up to date and modern. T shirts, jackets and knits are also rich in detail and made in the most premium of fabrics, for true aficinandos.

The Meltin’Pot collection boasts new models to the existing MP001, 2, 4.5 and 6 pants and range of models and fits. The first is MP007, a slim fit pant that features a back zip pocket detail and the new ergonomic anti-fit chino the MP011, alongside the MP009 a REGULAR SLIM fit Pant complete the basic part of the collection. Other scoops include the new models MP008 and MP010, an on- trend chino available in both satin moleskin and gabardine.

The Meltin’Pot mens’ Basic Denim Collection: Being contemporary, in a new way.

The new, innovative basic denim collection has been fully revitalized and is fully in line with MP001’s DNA: the new pocket design, and iconic MP001 markings and details derived directly from this successful MP001 capsule collection design and style, with its distincti- ve yellow stitching on the back pocket. The fits range from super slim to the new regular which is more comfortable, and all incredibly perfect.

Meltin’Pot Women’s Collection: Fit’s Like Magic!

The women’s Meltin’Pot collection has also been totally revitalized with a new back poc- ket design taken from the MP001 range, which will become the brand’s new back pocket identity for the overall Meltin’Pot range. The collection more than ever, strongly focuses on fits which are all completely new and developed to be extreme performers in terms of comfort and design, with special fabrics adaptable for each fit, making each style a success story in its own right. From the Skinny Fit to the extreme legging through to the cool new flare and push up jeans loved by women everywhere.

Great attention, as always, can been seen across this collection in terms of the vast range of quality fabrics, washes, new fabric innovations and details that feature for both men and women and the separates have never been closer to the world of denim than in this collection.

More : http://www.meltinpot.com/

We love colored jeans, here is a beautiful and inspiring sequence of denim by Joe’s Jeans. Joe’s can simply be defined as classic chic where each design is confident, sexy a pure inspiration of fashion.

Continuing along the creative path of Meltin’Pot’s “Style Me Up”, the international styling project that entrusts some of the best international style bloggers from around the globe, to create some winning seasonal trends and looks for the brand.

Following on from the examples of stylist and blogger Andrew Davis, Pelayo Diaz, Tokyo Dandy… to name a few, in celebration of the Fall Winter 2011-12 Meltin’Pot’s men’s collection, Style Me Up entrusts the knowing taste and style of Stefano Guerrini. Guerrini is not only a fashion writer, professor of fashion, stylist but also the author of the super followed blog  lepilloledistefano.gqitalia.it

“When I was asked to join the Style Me Up project, it immediately came to mind the song” Dress You Up “by Madonna and on that note I began to imagine what I would do. It was an immediate and passionate involvement, that I have with all the things I like and have a strong feel for from the outset. ”

Stefano’s emotional approach in his interpretation of the 3 Meltin’Pot outfits for the winter season, which, by choice, don’t portray him as the principal protagonist, are worn by the model Ziga and immortalized by the photographer Omar Machiavelli.

“I created a real fashion shoot,” says the pro -Guerrini, who likes to define himself as a “pop archaeologist, and enthusiastic researcher of style.” He has in fact skillfully chosen the more sought after denim washes within the collection alongside the workwear chino styles from the more contemporary part of the line alongside warm sweaters and plaid shirts with unexpected details.

But the overwhelming Freudian touch of the Guerrini-man is not absent: “The looks proposed are those that I would wear myself. These are the combinations that I would have chosen for myself. And for this reason, I could not forget my personal accessories, badges: the ubiquitous scarf, vintage watch, bracelets … which are an aspect which are never minimalist. ” Just like the ones that have made him through seasons, fashions and trends a distinguished character and personality, that is constantly photographed outside of the seasonal shows.

So let’s revel in and enjoy this winning combination: Meltin’Pot collection A / W 2011 and the accessories from the ‘”Guerrini Archive”.

Online now. Every look will be available for purchase for a limited period on http://store.meltinpot.com/

Credits : photo: Omar Macchiavelli / model: Ziga / Urban Agency

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Young and full of life! In the video below, see some more of the concept jeanswear directly from Italy

The Levi’s® Commuter is the latest initiative conceived by the renowned denim label with clothing designed and optimized specifically for the needs of the urban commuter cyclist.  Arriving in select Levi’s® Stores this week, the 511™ and Trucker Commuter products integrate an array of features that address cyclists performance, convenience, safety, mobility and protection needs while maintaining the durability and classic styling that people expect from the Levi’s® brand.  The launch of these products builds upon the Levi’s® brand’s commitment to innovation while tying back to the new global ‘Go Forth’ campaign which is a rally cry to create positive change in the world.

Erik Joule, senior vice president of Levi’s® Men’s Merchandising & Design says, “This product was born from innovation, classic American style and a personal passion for cycling – it’s about designing product for people who ride bikes, by people who ride bikes.  We knew that our jeans were already being worn by urban cyclists across the country, including our own designers.  We listened to what they wanted and created a product with performance traits for biking that also functions as daily street wear.”

Built around the 511™ Skinny Jean, the Levi’s® brand’s most popular skinny fit for men, the 511™ Commuter features fabric and construction upgrades that increase mobility and durability, while protecting cyclists from the potential hazards of their daily commute.  The 511™ Commuter comes in two styles – a full length and cropped version – and both denim and non-denim fabrics.  The series also includes a Commuter version of the classic Levi’s® Trucker Jacket, an iconic work wear style that was first introduced in 1962 and has now been updated for the modern worker who demands performance and style on and off the road.

All Commuter by Levi’s® products blend form and function by utilizing the most cutting-edge performance apparel technologies.  The Levi’s® brand partnered with Swiss-based Schoeller Technologies AG to be the first to introduce NanoSphere® treatment into denim fabrication.  NanoSphere® technology makes denim fabric water resistant, dirt repellant and more durable.

The Levi’s® brand also consulted with technology-expert Clariant, a global supplier of specialty effects for textile, in order to implement the invisible but powerful technology that makes Commuter by Levi’s® clothing so unique.  All Commuter products feature Sanitized™ hygiene function, which provides protection against odors for long-lasting freshness and comfort, and 3M Scotchlite™ which subtly integrates 300,000 candle watt reflectivity into key areas of the garments.

In addition to these performance technologies, the Levi’s® brand also leveraged its own insights and superior construction techniques to make their new cycling products more commuter-friendly.  Both the Commuter by Levi’s® Trucker Jacket and the 511™ Commuter Skinny feature just the right amount of stretch to increase mobility while maintaining their signature fit.  The 511™ Commuter Skinny also features a raised back yolk that minimizes lower back gap, a reinforced crotch gusset that protects against ripping in this high stress area, double back layer pockets, a U-lock storage system and fabric reinforcements throughout.  The Trucker has extra utility pockets and modifications to the sleeves, cuffs and tail that enable more comfortable movement while cycling.

“As an avid cyclist myself, I am confident this line has all of the key cycling-specific performance features cyclists value, but haven’t been able to find in other lifestyle clothing options,” added Joule.

Commuter by Levi’s® clothing can be found at select independent bike shops in major metro cities as well as select Levi’s® Stores and at levi.com beginning this July. The line will also be available in select Urban Outfitters beginning in August.  The 511™ Commuter Skinny and 511™ Commuter Cropped Skinny retail for $78 and the Commuter Trucker Jacket retails for $128.To coincide with the introduction of the new Commuter by Levi’s® collection, the Levi’s® brand is partnering with Urban Outfitters  to launch the “Get in the Saddle” bike shop tour. The bike shop will go to where cyclists are and create temporary resource centers around the country complete with a bicycle tuning center, a custom commuter tailoring shop and a bicycle photo-booth. The tour kicks off in early August in New York City and ends in Portland in late September with stops in major cities along the way. source slamxhype

DESIGN   X   INDIGO

Stanny-Marks Stanworth photographed by Katsuhide Morimoto and styling by  Yasuhiro Watanabe for Casa BRUTUS June 2011. Hair by Dai Michishita and  Make-up by Uda.

The Brazilian brand Patogê, presented a beautiful collection and very inspiring in the Minas Trend Preview. (Preview Summer 2012)

Expert in jeanswear, the brand presented a very elaborate and sophisticated collection. We love denim!

There is no secret how much we like a good concept of rock’n Roll, so we decided to create an album about it on facebook. Get inspired!

The model  Jannik Schulz  for  5351 Pour Les Hommes

Here is a new campaign by MJeans Fall 2010, Sean O’Pry is the model featured.

Complete new season style with our newest, sleekest shoes and accessories. click here : Matches Fashion

The Levi’s Boyfriend Collection Fall 2010 ad campaign stars Lindsey Hoover, Ashley Smith, Anna Lisbon, Anais Mali, and Rachel Clark.